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Creating a Coaching Culture 

© Copyright - All rights reserved. AcComm Group

Creating A Coaching Culture

Management studies have shown that upskilling and reskilling have become top priorities today and in the next normal. Leaders and managers are required to apply coaching and inspiring communication rather than controlling and commanding if we want to engage our team members to contribute and collaborate with excellence. 


Coaching culture happens when leaders and managers use coaching naturally as a part of day-to-day conversations and employee-manager development conversations. Leaders and managers also find the meaningfulness of coaching and craft their winning teams through purposeful coaching conversations.


To explore more about creating a coaching culture, please check the following studies:

Checklist - how to create a coaching culture



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  • Establish the value of a coaching culture

  • Share how a coaching culture provides a structure for how everyone can best interact with their environment and one another

  • Share how everyone can stay aligned by applying coaching conversation in any strategic or change initiatives

  • Set "SMART Goals' - return of expectations (ROE) - how will you measure coaching excellence



Coaching Ecosystem by AcComm Group
  • Develop internal coaches

  • Develop leaders and managers to become effective in coaching

  • Develop employees' learning mindset/learning agility and ability to leverage their development from coaching conversation

  • Develop peer coaching for the cross-functional coaching conversation

  • Develop HR as a coach so that new employees experience coaching from the first day in the company

  • Create or develop a psychological safety work environment that allows employees to experiment with the new skills or behaviors without fear of being blamed

  • Connect coaching skills with partnership-building skills



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  • Provide support through learning ecosystem, coaching skills mentoring, and community practices

  • Reinforce, recognize and update the needed tools

  • Conduct a mini-survey on quantity and quality of manager-employee coaching conversation, monthly or quarterly

  • Include the question about the "leader-as-coach" style in the regular employee engagement survey - to understand if employees have experienced their managers' style as a coach.

  • Survey customers, outside stakeholders, and people from other organizations if they experience the feeling of partnership when dealing with your people.

  • Reinforce, recognize and reward the successful teams who applied coaching with excellent results based on your set ROE.

(C) Copyright - AcComm Group Intellectual Rights - All rights reserved. 

All these on-line materials can be used by participants who have completed Coaching Skills workshop from AcComm Group only. 


No part of these materials and publications can be reproduced, distributed, or transmitted in any form or by any means including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of AcComm Group.

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